Ecommerce store owners and professionals come here to master email marketing and automation
Instead of getting pulled in all directions by “the next big things” in marketing, this is a place where you can focus on doing one thing really well for your business – email.
I’ll take you through how to improve all aspects of your email marketing – segmentation and personalization, opt-ins, welcome sequences, win-back campaigns, remarketing and abandoned cart flows.
If you’re interested in getting some of those lessons from me, start here with my email automation playbook
The playbook is a starting point – a 1-page guide that will show you the essential pieces of email automation that you should start with for your store.
My 5 best articles and talks on ecommerce and email marketing
To help you get started, I’ve put together a list of my best writings based on feedback I’ve received, popularity, or their impact on businesses’ bottom line.
It’s Time for Ecommerce to Ditch the Newsletter Mindset – email is still vital to your store’s success. Find out how ecommerce is failing at this and how to rise above the white noise.
Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for Ecommerce – despite email’s effectiveness, many ecommerce stores have done little to improve efforts for growing their lists. Here is are 14 modern approaches to get more people joining your email list (with examples for each).
The Hype Email: A Low Cost Way to Ease the Pain of Shipping Wait Times – an idea born out of one of my most disappointing experiences buying online, the hype email is something you can set up in 30 minutes to help boost customer satisfaction.
3 of the Most Important Lessons I’ve Learned About Using Email for Ecommerce – these aren’t complicated. They’re just things I’ve consistently found to be true in the world of email marketing.
Five Ways to Incorporate Membership into Your Ecommerce Business – my 2016 talk at WooConf explains the different approaches for how to use the membership model in e-commerce to raise your customer LTV.