Shopify launches the Exchange to buy/sell sites, Amazon launches Prime Wardrobe and an interesting ecommerce case study pops up on my radar.
A very common question that I get about email marketing is what the right frequency is to send out emails. When I know more about your products, industry and your target audience, I can answer that question very specifically. But generally, I encourage store owners to follow this rule of thumb: Send out something interesting at least
I’m a big believer that you don’t need an extravagant campaign in order to resonate with your audience over email. Instead of stressing out about elaborate graphic design or creating a fancy, “interactive experience” for your 4th of July email marketing, focus on what value you can offer them (and not just in terms of discounts).
This is the first of several broadcasts that was sent out to Email Groove members – a free email marketing service that helps busy store owners and marketers stay on top of creating holiday promotions. If you’re interested in getting these emails in real time for future holidays, you can sign up for free here. My aim here
A killer (non-sleazy) SEO ranking strategy, how to create a merchandise plan to make sure you’re never under- or overstocked, Etsy is slashing their workforce by 15%, and the first broadcast for Email Groove is out.
This post is going to show you the step-by-step process for creating a product recommendation quiz that will automatically serve recommended products or personalized tips to your potential customers based on their answers. This is a highly effective approach to personalizing the shopping experience for your visitors and also collecting valuable consumer data related to
Why Amazon bought Whole Foods, a must have product image for just about any online store, Shopify’s rollout of Kit automated assistant to all of their plans, and an AdWords strategy that will finally make you some money.
Chubbies, weirdly short shorts and swim suits for men, is easily one of my favorite ecommerce newsletters. I wouldn’t be able to pull off the style of their products, but their voice and creativity is one of the best I’ve seen. If you’re up for a good laugh, check out this email they sent out
“We really need to use personalization and segmentation in our email marketing, but just not sure what that should actually look like for us.” These days, that’s one of the more common statements I hear from store owners when it comes to email marketing. They love the idea of segmentation, but when push comes to
Shopify announced a game-changer for store checkouts. How to best approach segmentation in your email marketing. Automation tools now open to all MailChimp accounts. An email marketing benchmarks report.